Getting a domain name for creating website is one of the most important thing because your future visitors and ranking depends on the domain name you select. Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. In some circumstances, making the choice or choosing a wrong Domain name can affect your business. In short, choosing a domain name is something every website owner needs to ensure they get it right — ideally before they do anything else. Still, many people just select the random domain which doesn’t even have any meaning.
To ensure you get the right domain for your business, consider these essential tips to make it a right choice.
- Keep it short
First thing you must keep in mind before you get a domain name is that, it should be small i.e., the characters used on the domain should be in less than 10 or 15 characters. It makes it easy to type and remember, and risk out the trouble of mistyping and misspelling. Also short domain name are more prom to appear in SERPs.
- Make it easy to type.
Make sure the domain name you choose should have some specific meaning in the English dictionary, if you want to make your website popular and want to increase the ranking.
- If you choose a random word to make your domain, for example tavmolciva.com or any other random words which does not have any specific meaning, then you might face trouble in increasing the ranking of your blog / website / official page.
- On the other hand if you choose the words which is already present in the dictionary and have some specific meaning, for example :- beggartorich.com, buyacar.com, etc etc… then there are high chances of increasing website ranking.
- Use keywords or location
Try to include keywords or location while searching for a perfect domain name that define your business and services you are going to offer to your customers. For Example, Let’s say you are offering car services to your client, then you can look for the domain name including keywords like: car service, car services Tulsa, etc. And domain can be like carservicestulsa.com.
To choose and look for the keywords for your domain name you can use the google adwords or you can use your niche.
On essential tip: You can also use suffix and prefix while looking for such type of domain. For Example, let’s say you might end up with the domain like: supercarservices.com or fastcarservices.com etc.
- Go for an appropriate domain name extension
Extensions are suffixes at the end of the domain name, such as .com, .net, .org, etc. Every extension have some specific use, so you just have to make sure you choose the right one for your website. By far, the .com domain extension is the most popular one because it’s been around for so long. And getting a short URL with the .com domain extension is like finding a needle in haystack.
On the other hand, depending on your niche, there are bunch of other extension which you can select and register your domain name with. Some of these extension and niche are as follow:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and non-profits. Like: NGO and other development sectors
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
- Make it memorable
Have a domain name that is easy to remember is very important, because there are millions of registered domain out there. Registering a domain which is easy to remember will add a plus point to your visitors and loyal customers.
Once you come up with the name, share it among your friends to find out if it’s appealing and easy to remember to them or not. Based on the result you can find that perfect domain which you want to register.
- Research and register
Your domain name is a part of your brand. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion. Before registering the domain name, make sure the name you have selected isn’t copyrighted or being used by other company. Because if it is, it could lead to a huge legal mess that could cost you a fortune.
- Avoid numbers and hyphens
While choosing domain name, try to avoid number and hyphens because people usually misunderstood, whether you are referring number six or it’s spelled out as (six). Same goes with the hyphens, people use to misplace them or forgets them to place it in the URL.
On the other hand if your need them in your URL, then make sure you purchase the other variation of the same URL and redirect them to your main URL so that you won’t lose any traffic from your website.
- Buy the common misspelling for your domain
This trick will help you get more traffic to your website. Just go ahead and purchase the common misspelling for your related domain and apply the 301 redirection to your htaccess file.
Let say for example you have a domain name betting.com and it could be misspelled as beting.com
Now you can easily apply the redirection as :
Redirect 301 www.yourdomain.com/oldsite to www.yourdomain.com/newsite
- Don’t follow the trend
Just because something is trending, doesn’t mean it always will be trending. Copying someone else’s content will not bring traffic to your website, it will only lead you down the wrong path.
- Protect your brand
To protect your brand, you should purchase other domain extensions along with the other misspelled version of your domain name. This prevents competitors from registering other versions and steeling your loyal customers, even if they mistype it.
- Act fast for registration
When you find that perfect domain name that define your business, then all you have to do is to go and register it before anyone else do it. According to a study, there are almost 333.8 Million Domain Name Registrations in the First Quarter of 2018. So if you don’t act fast to register the domain name you pick, then it might be possibility that the next minute or next day someone else might register it.
Go ahead and register you Domain Name.
When you find your perfect domain name and if the domain you selected is available then you can it from any of the domain registration company on internet. The domain registration won’t cost you much. Few of the companies which provide domain at low cost are: hostgater.com, bigrock.com, godaddy.com, bluehost.com, ipage.com etc.
After registering the domain then you need to launch the domain from your hosting control panel.
If you still have any questions left regarding the domain names registration, then shot us an email from our contact us page.